Why Grubhub Still Deserves a Spot in Your Restaurant’s Delivery Strategy

In the fast-paced world of food delivery, many restaurants gravitate toward the biggest players—often choosing DoorDash or Uber Eats as their primary platforms. But in doing so, many overlook a valuable and still thriving channel: Grubhub. While it may not dominate headlines the way it used to, Grubhub remains a powerful, active force in food delivery that no savvy restaurant owner should ignore.

Here’s why Grubhub still absolutely deserves a place in your delivery strategy:

1. A Loyal Customer Base That’s Still Ordering

Grubhub continues to serve millions of active customers across the United States. While some attention may have shifted to other apps, there is still a dedicated segment of the population that prefers Grubhub—and they’re actively ordering. Ignoring this audience means leaving money on the table.

Think about it: if your restaurant isn’t on Grubhub, and a loyal Grubhub user searches for your cuisine, your competitor is getting that order.

2. Diversification = Stability

Relying solely on one or two delivery platforms is a risky move. Market dynamics shift, algorithms change, and each platform comes with its own quirks. Having your restaurant on Grubhub in addition to other services helps spread risk and maximize reach. It ensures you’re not putting all your digital eggs in one basket.

3. Less Crowded, More Visibility

Because some restaurants have scaled back on Grubhub, the competition on the platform has thinned slightly. That creates an opportunity for your restaurant to stand out more easily. Better visibility often leads to better sales—and that’s a strategic advantage worth leveraging.

4. Established Brand Recognition

Grubhub has been around for over 20 years. Many customers trust it simply because of that longevity. The app is familiar, the user experience is seamless, and for many households, Grubhub is still a go-to default for delivery.

5. Marketing and Promotions

Grubhub offers restaurants tools to create special deals, discounts, and featured placements to boost visibility and drive more orders. If you’re active on the platform and engaging with its promotional tools, you can see real results.

6. Tech-Forward and Integration-Friendly

Grubhub has kept pace with technological expectations, offering easy integrations with POS systems, third-party order management tools, and delivery logistics. For many restaurants, onboarding is straightforward, and operations are streamlined.

Bottom Line: Don’t Sleep on Grubhub

If your restaurant is already on DoorDash or Uber Eats, great—but don’t stop there. Grubhub still brings value to the table. It connects you to loyal customers, diversifies your delivery presence, and can help you grow in ways you might be missing out on.

So yes—Grubhub is very much alive. And for restaurants looking to maximize delivery sales in 2025, it should absolutely be part of the mix.