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In the world of food delivery, drivers are often stuck playing by rules they didn’t create—and working for apps that don’t truly value them. If you’ve ever delivered for DoorDash, GrubHub, or UberEats, you know exactly what that feels like. You hustle hard, deal with inconsistent pay, and get little to no support from the platform itself. But what if there was a better way? Introducing the 1st Foodie-2-Go Driver Opportunity—where the game changes in your favor.<figure id="figure-56j530a34gm9gb39qw"><img id="56j530a34gm9gb39qw" src="https://media.gettyimages.com/id/1460163562/photo/multi-colored-turning-prize-wheel-on-dark-red-vignette-background-copy-space-on-the-right.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=9vym9HI2uK4xOUmHclThwJvD4Sc9mdv2BjfjAAw9YQc=" alt="Multi-colored turning prize wheel on dark red, vignette background. Copy space on the right" title="Multi-colored turning prize wheel on dark red, vignette background. Copy space on the right" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1460163562/photo/multi-colored-turning-prize-wheel-on-dark-red-vignette-background-copy-space-on-the-right.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=9vym9HI2uK4xOUmHclThwJvD4Sc9mdv2BjfjAAw9YQc=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>You’re Not Just Another Gig Worker Let’s get one thing clear: When you drive with 1st Foodie 2 Go, you are not driving for DoorDash, GrubHub, or UberEats. You represent 1st Foodie-2-Go, and we represent the restaurant. That shift is powerful. You’re not some random name in a delivery queue. You’re a trusted extension of the restaurant’s brand. When you show up, you’re part of a mission to deliver exceptional customer service—and help restaurants own their customer experience.<figure id="figure-pmfd4e0t3im9gb6qa7"><img id="pmfd4e0t3im9gb6qa7" src="https://media.gettyimages.com/id/172389150/photo/take-out-food-delivery-person-holding-bag-of-restaurant-dinner.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ZomViLzb7IY3Ksb1maxSOfx0E0ywqyVXo6QXT4mq95o=" alt="Take Out Food Delivery Person Holding Bag of Restaurant Dinner" title="Take Out Food Delivery Person Holding Bag of Restaurant Dinner" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/172389150/photo/take-out-food-delivery-person-holding-bag-of-restaurant-dinner.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ZomViLzb7IY3Ksb1maxSOfx0E0ywqyVXo6QXT4mq95o=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>The Twist: Orders Still Come from the Apps Here’s where it gets really interesting: Our restaurant partners still use DoorDash and GrubHub to receive orders—but they no longer rely on the apps to fulfill them. That’s where you come in. As a 1st Foodie-2-Go driver, you deliver those orders on behalf of the restaurant, not the app. That means you bypass all the nonsense: the rating systems, the algorithm mind games, the cherry-picking penalties, and the fluctuating pay rates. Instead, you get steady, reliable work, a better structure, and a clearer sense of purpose.<figure id="figure-627tqmmj3km9gbj1rx"><img id="627tqmmj3km9gbj1rx" src="https://media.gettyimages.com/id/1033540402/photo/integrity-word-cloud.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=MzV4118Tc6bRBxdj5Cca6I2DaRqqbXhdQOIfEPIItX0=" alt="Integrity word cloud" title="Integrity word cloud" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1033540402/photo/integrity-word-cloud.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=MzV4118Tc6bRBxdj5Cca6I2DaRqqbXhdQOIfEPIItX0=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>More Money in Your Pocket—Every Time Let’s talk pay—because we know that’s top of mind for every driver. 1st Foodie 2 Go pays better than any app. Period. We’ve built our pay model to be sustainable and fair, because we understand what it takes to do this work well. You’re not scraping for scraps or praying for a decent tip. Our system is designed to respect your time, effort, and consistency. That’s what happens when a company is built around people, not platforms.<figure id="figure-9bz750m5rm9gbkbn0"><img id="9bz750m5rm9gbkbn0" src="https://media.gettyimages.com/id/79328572/photo/father-and-children-in-park.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=AFuvSATmPqtfrBgYYU2EhkOb4V_4hgEgO3kchSBlaGQ=" alt="Father and children in park" title="Father and children in park" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/79328572/photo/father-and-children-in-park.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=AFuvSATmPqtfrBgYYU2EhkOb4V_4hgEgO3kchSBlaGQ=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Why We’re Different (and Proud of It) Most delivery platforms are built to serve one master: the app itself. Sure, they focus on the customer—but at the expense of both the restaurant and the driver. Our model is different. We serve three key players:1. Our restaurant partners – We help them reclaim control over their customer relationships and deliver a branded experience.2. Our drivers – We give you a better pay structure, more consistency, and a sense of pride in your role.3. The customer – They still get their favorite meals, but with better service and reliability. When a restaurant partners with us, they no longer “rent” their customers from the apps. They own the relationship—and that changes everything.<figure id="figure-ow8vstch0wm9gbln35"><img id="ow8vstch0wm9gbln35" src="https://media.gettyimages.com/id/2162891183/photo/portrait-of-a-young-woman-standing-in-cafeteria-she-is-the-owner-a-successful-small-business.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Poyj_Lw531MwxhvK4YojP2AWKSuWSmIcFVac_5a9-8c=" alt="Portrait of a young woman standing in cafeteria, she is the owner. A successful small business owner." title="Portrait of a young woman standing in cafeteria, she is the owner. A successful small business owner." class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2162891183/photo/portrait-of-a-young-woman-standing-in-cafeteria-she-is-the-owner-a-successful-small-business.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Poyj_Lw531MwxhvK4YojP2AWKSuWSmIcFVac_5a9-8c=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>You’re a Vital Part of the 1st Foodie Family As a driver, you become part of that transformation. You’re not just delivering food—you’re delivering a better experience for everyone involved. We work closely with each restaurant to implement smart, strategic solutions that elevate service and create real opportunity for our drivers. You’ll never be left in the dark. You’ll always know who you’re driving for. And you’ll be part of a network that respects your time and values your contribution.<figure id="figure-ziuj1rvbbhm9gbq6c7"><img id="ziuj1rvbbhm9gbq6c7" src="https://media.gettyimages.com/id/810559690/photo/their-dynamic-approach-is-what-distinguishes-them-from-the-rest.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=YOl8PcHc28UU7OJP7umP6PJcSfptW_uO9ZUEM0XiPmI=" alt="Their dynamic approach is what distinguishes them from the rest" title="Their dynamic approach is what distinguishes them from the rest" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/810559690/photo/their-dynamic-approach-is-what-distinguishes-them-from-the-rest.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=YOl8PcHc28UU7OJP7umP6PJcSfptW_uO9ZUEM0XiPmI=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Ready to Drive Different? If you’re looking for better pay, more purpose, and a supportive team that puts drivers first—you’ve found it. <a data-mce-href="https://1stfoodie2go.com/experienced-driver" href="https://1stfoodie2go.com/experienced-driver">Apply now</a> to become a 1st Foodie-2-Go driver and start delivering with a company that values your hustle and rewards your time. <a data-mce-href="https://1stfoodie2go.com/experienced-driver" href="https://1stfoodie2go.com/experienced-driver">Reach out to us directly.</a> Drive with pride. Deliver with purpose. Get paid what you’re worth.

The 1st Foodie Driver Opportunity: A Smarter Way to Deliver

In the fast-paced world of food delivery, many restaurants gravitate toward the biggest players—often choosing DoorDash or Uber Eats as their primary platforms. But in doing so, many overlook a valuable and still thriving channel: Grubhub. While it may not dominate headlines the way it used to, Grubhub remains a powerful, active force in food delivery that no savvy restaurant owner should ignore. Here’s why Grubhub still absolutely deserves a place in your delivery strategy: 1. A Loyal Customer Base That’s Still Ordering Grubhub continues to serve millions of active customers across the United States. While some attention may have shifted to other apps, there is still a dedicated segment of the population that prefers Grubhub—and they’re actively ordering. Ignoring this audience means leaving money on the table. Think about it: if your restaurant isn’t on Grubhub, and a loyal Grubhub user searches for your cuisine, your competitor is getting that order. 2. Diversification = Stability Relying solely on one or two delivery platforms is a risky move. Market dynamics shift, algorithms change, and each platform comes with its own quirks. Having your restaurant on Grubhub in addition to other services helps spread risk and maximize reach. It ensures you’re not putting all your digital eggs in one basket. 3. Less Crowded, More Visibility Because some restaurants have scaled back on Grubhub, the competition on the platform has thinned slightly. That creates an opportunity for your restaurant to stand out more easily. Better visibility often leads to better sales—and that’s a strategic advantage worth leveraging. 4. Established Brand Recognition Grubhub has been around for over 20 years. Many customers trust it simply because of that longevity. The app is familiar, the user experience is seamless, and for many households, Grubhub is still a go-to default for delivery. 5. Marketing and Promotions Grubhub offers restaurants tools to create special deals, discounts, and featured placements to boost visibility and drive more orders. If you’re active on the platform and engaging with its promotional tools, you can see real results. 6. Tech-Forward and Integration-Friendly Grubhub has kept pace with technological expectations, offering easy integrations with POS systems, third-party order management tools, and delivery logistics. For many restaurants, onboarding is straightforward, and operations are streamlined.<figure id="figure-6rx65guf3qm9ayboa8"><img id="6rx65guf3qm9ayboa8" src="https://cdn.durable.co/blocks/30dRxrJaKZl9QqMmzLw86coOr0Hd13Mq2GqqAXCqcTk52FYUEDWxykrj8YdJIBz1.png" alt="Pizza for dinner" title="Pizza for dinner" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/30dRxrJaKZl9QqMmzLw86coOr0Hd13Mq2GqqAXCqcTk52FYUEDWxykrj8YdJIBz1.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Bottom Line: Don’t Sleep on Grubhub If your restaurant is already on DoorDash or Uber Eats, great—but don’t stop there. Grubhub still brings value to the table. It connects you to loyal customers, diversifies your delivery presence, and can help you grow in ways you might be missing out on. So yes—Grubhub is very much alive. And for restaurants looking to maximize delivery sales in 2025, it should absolutely be part of the mix.

Why Grubhub Still Deserves a Spot in Your Restaurant’s Delivery Strategy

DoorDash’s DashPass might seem like a win-win on the surface: customers get reduced service fees and free delivery on eligible orders, and more orders should mean more opportunities for drivers, right? Not quite. While DashPass might make DoorDash more attractive to customers, it’s not always good news for the folks actually delivering the food. In fact, many drivers are finding that DashPass has some pretty serious downsides. Here’s a closer look at why DashPass isn’t as driver-friendly as it seems. <figure id="figure-k7oqtyrklm959idtn"><img id="k7oqtyrklm959idtn" src="https://media.gettyimages.com/id/925681620/photo/ships.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=oET6GfaMd-6ak1i7biYWUrdasWeiE6njV_H1HPQF4hE=" alt="ships" title="ships" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/925681620/photo/ships.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=oET6GfaMd-6ak1i7biYWUrdasWeiE6njV_H1HPQF4hE=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>1. Lower Payouts per DeliveryOne of the biggest issues drivers face with DashPass orders is reduced earnings. Because DashPass reduces fees for customers, DoorDash often compensates by lowering the base pay for drivers on those orders. That means you could be driving the same distance and putting in the same effort—only to make less than you would on a non-DashPass order.<figure id="figure-4s63nhvdxpm959iswc"><img id="4s63nhvdxpm959iswc" src="https://media.gettyimages.com/id/926503108/photo/this-isnt-what-i-ordered.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=JzMaeiH0zNz1xpmFNCiCy3JcvY4AfqzRYq9GjVY-6xk=" alt="This isn't what I ordered" title="This isn't what I ordered" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/926503108/photo/this-isnt-what-i-ordered.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=JzMaeiH0zNz1xpmFNCiCy3JcvY4AfqzRYq9GjVY-6xk=" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>2. Fewer Tips from CustomersDashPass customers are already paying a monthly fee for perks, and that can subtly impact tipping behavior. Since their delivery feels “free,” some customers may assume that drivers are better compensated—or they simply don’t feel the need to tip as generously. Unfortunately, that leaves drivers carrying the weight of a discounted system without much reward.<figure id="figure-fs2ew95fylm959j7w9" class=""><img id="fs2ew95fylm959j7w9" src="https://media.gettyimages.com/id/1349589753/photo/night-expressway-car-driver-point-of-view.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=o0HALIKPdGUKqLLA0EXEkZ2ArDrnxQAnjpvI0f5reUE=" alt="Night Expressway Car Driver Point of View" title="Night Expressway Car Driver Point of View" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1349589753/photo/night-expressway-car-driver-point-of-view.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=o0HALIKPdGUKqLLA0EXEkZ2ArDrnxQAnjpvI0f5reUE=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>3. Increased Order Volume, But Not QualityDashPass can boost the number of incoming orders, but that doesn’t mean they’re good ones. Drivers often find themselves flooded with low-paying, long-distance deliveries that aren’t worth the gas, time, or wear and tear on their vehicles. More orders doesn’t always mean better opportunities. <figure id="figure-uixuxwg43rm959jjap"><img id="uixuxwg43rm959jjap" src="https://media.gettyimages.com/id/697909462/photo/looking-for-directions-theres-an-app-for-that.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=atMzbxR7ouciEofb97fSvrSi6wGu3lWbqGYbtGVcrgc=" alt="Looking for directions? There's an app for that" title="Looking for directions? There's an app for that" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/697909462/photo/looking-for-directions-theres-an-app-for-that.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=atMzbxR7ouciEofb97fSvrSi6wGu3lWbqGYbtGVcrgc=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>4. Algorithmic Pressure to Accept MoreWith DashPass, DoorDash may prioritize faster delivery times and tighter deadlines to keep subscribers happy. That can translate into more pressure on drivers to accept orders quickly, drive faster, and cover more ground in less time—all without additional compensation. <figure id="figure-y95ed782d4m959jyy7"><img id="y95ed782d4m959jyy7" src="https://media.gettyimages.com/id/490048134/photo/defocused-uk-motorway-through-car-windscreen.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=c0aokoT54jQLy2ga-jVH-kfbaQRe8K_VxKkb1tDiEeU=" alt="Defocused UK Motorway through car windscreen" title="Defocused UK Motorway through car windscreen" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/490048134/photo/defocused-uk-motorway-through-car-windscreen.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=c0aokoT54jQLy2ga-jVH-kfbaQRe8K_VxKkb1tDiEeU=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>5. Lack of TransparencyDrivers often don’t know whether an order is part of DashPass until after they’ve accepted it. This lack of clarity makes it harder to make informed decisions about which orders are actually worth accepting. You might commit to an order only to find out it’s low-paying and far away. <figure id="figure-fe76kgw7wvm959k8wi"><img id="fe76kgw7wvm959k8wi" src="https://media.gettyimages.com/id/1145716223/photo/male-driver-discussing-traffic.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=pE5CaJ7H4msajp1MEKieAZeVg3NqePUiWmNt-kDdExQ=" alt="male driver discussing traffic" title="male driver discussing traffic" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1145716223/photo/male-driver-discussing-traffic.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=pE5CaJ7H4msajp1MEKieAZeVg3NqePUiWmNt-kDdExQ=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>In ConclusionWhile DashPass can be great for customers and profitable for DoorDash, it creates an uneven playing field for drivers. Reduced pay, weaker tips, and more pressure are just a few of the disadvantages that come with the territory. If you’re a driver, it’s more important than ever to be strategic, know your worth, and track your earnings closely. DashPass might boost the platform’s popularity, but it doesn’t always have your best interest in mind.<h3><a data-mce-href="https://1stfoodie2go.com/experienced-driver" href="https://1stfoodie2go.com/experienced-driver" target="_blank" rel="noopener">DRIVE WITH US</a></h3>

The Hidden Downsides of DoorDash DashPass for Drivers

DoorDash’s DashPass program is marketed as a way for restaurants to increase sales by attracting more loyal customers. DashPass subscribers pay a monthly fee to get free or reduced delivery fees, and restaurants that opt in must offer discounted pricing on DashPass orders. While this sounds great in theory, many restaurant owners don’t realize that DashPass can actually become a financial trap—one that eats away at already razor-thin profit margins. Here’s how. How DashPass Works Against Restaurants1.Forced Discounts on Already Low Margins•To participate in DashPass, restaurants must offer at least a 10-15% discount on orders over $12.•If a restaurant is already making only 6-9% (8-9% if you're lucky) profit per order, giving an extra discount means they lose money on every DashPass sale.2.Stacked with 20-30% DoorDash Commissions•DashPass discounts don’t replace the 20-30% commission fee that DoorDash already charges on each order.•This means that on top of the commission, the restaurant also absorbs the cost of the DashPass discount.•The result? Restaurants pay even more per order while making less.3.Incentivizing Loss-Making Orders•DashPass encourages customers to order small meals just above the discount threshold (e.g., a $13 order to get free delivery).•Since low-ticket orders already have smaller profit margins, the costs of food, labor, and commission fees often exceed the revenue from the sale.•Restaurants end up subsidizing the cost of customer convenience.4.Competing Against Yourself•DoorDash prioritizes DashPass restaurants in search results, forcing non-participating restaurants to either join or lose visibility.•This creates a pay-to-play system where restaurants feel they must participate—even if it means losing money on every sale.5.Customer Shift Away from Direct Orders•Customers who might have ordered directly from a restaurant’s website (where profits are higher) now default to DashPass because of free delivery and discounts.•This reduces direct revenue, increases reliance on DoorDash, and locks restaurants into an unsustainable cycle of low-profit delivery sales.<figure id="figure-8vzurst3hem8z3gx1i" class=""><img id="8vzurst3hem8z3gx1i" src="https://media.gettyimages.com/id/1174706021/photo/portrait-of-owner-waiter-at-restaurant.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=vJpVEkSyyy8XOIJkKQIKTmOAhEYUZckFdlnsbMgRD5E=" alt="Portrait of owner / waiter at restaurant" title="Portrait of owner / waiter at restaurant" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1174706021/photo/portrait-of-owner-waiter-at-restaurant.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=vJpVEkSyyy8XOIJkKQIKTmOAhEYUZckFdlnsbMgRD5E=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Financial Breakdown: DashPass vs. Direct Orders Let’s say a customer places a $20 order through DoorDash DashPass. Scenario 1: Direct Order (No DashPass)•Order Value: $20•Profit Margin (8%): $1.60•Profit Earned: $1.60 Scenario 2: DashPass Order (25% Commission + 15% Discount)•Order Value: $20•DashPass Discount (15%): -$3.00 → New order total: $17•DoorDash Commission (25% of $17): -$4.25•Profit Margin (8% of $17): $1.36•Final Profit Calculation: $1.36 - $4.25 = -$2.89 (LOSS) 🔴 Result: The restaurant LOSES $2.89 on this order!<figure id="figure-ekpd6k2emkm8z3e622" class=""><img id="ekpd6k2emkm8z3e622" src="https://media.gettyimages.com/id/470886990/photo/speeding-car-through-hong-kong-night.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=gWfVEpNDSsRvw_ml4eiPI-zRsP6mPmnQ52XS2a7QeyY=" alt="speeding car through hong kong night" title="speeding car through hong kong night" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/470886990/photo/speeding-car-through-hong-kong-night.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=gWfVEpNDSsRvw_ml4eiPI-zRsP6mPmnQ52XS2a7QeyY=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>How Restaurants Can Escape the DashPass Trap1.Limit or Avoid DashPass Participation•If possible, opt out of DashPass or negotiate a custom agreement to reduce fees.•If you must participate, set higher order minimums (e.g., $30+) to make sure margins are sustainable.2.Encourage Direct Orders with Incentives•Offer better deals for direct orders (e.g., 10% off or free dessert on orders placed through your own website).•Promote direct ordering with SMS marketing, social media, email marketing.3.Use a Self-Delivery Solution•Partner with 1st Foodie 2 Go self-delivery service that charges lower fees than DoorDash and the utilization of a Strategic Coach to navigate targeted marketing towards your customers that you now have data access.•Offer direct ordering with in-house delivery, reducing reliance on third-party platforms.4.Raise Prices on DashPass Orders•Some restaurants increase menu prices on DoorDash to offset commission and discount losses.•Example: If a burger is $12 in-store, charge $15-16 on DoorDash to protect profit margins.5.Track DashPass Order Profitability•Run reports on DashPass vs. non-DashPass orders to see if participation is hurting your bottom line.•If losses are significant, adjust pricing or leave the program.<figure id="figure-dv397x4ianm8z3tp5k"><img id="dv397x4ianm8z3tp5k" src="https://media.gettyimages.com/id/1058730120/photo/can-someone-just-help-me.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=taX9uILZJu1c4FTnQOMpSbWRhh3ORJMnDetHnSyDy34=" alt="Can someone just help me!" title="Can someone just help me!" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/1058730120/photo/can-someone-just-help-me.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=taX9uILZJu1c4FTnQOMpSbWRhh3ORJMnDetHnSyDy34=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure> Final Thoughts: Is DashPass Worth It? For most small and independent restaurants, DashPass is a financial trap that leads to lower profits, higher reliance on third-party platforms, and loss-making orders. ✅ If your restaurant has high-margin items and high order values, DashPass might work.❌ If your margins are thin and orders are small, DashPass can cost you money on every sale. The key is taking control of your delivery strategy—whether that means adjusting pricing, steering customers toward direct orders, or switching to a self-delivery model that protects your profits.<figure id="figure-xd2nenxfikm8z3y3tk"><img id="xd2nenxfikm8z3y3tk" src="https://media.gettyimages.com/id/2182454284/photo/mature-man-with-an-apron-using-phone-in-front-of-a-caf%C3%A9.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ZYp_gUHL636qlaTi8vvg6rNOZrN_xrVEW01k2qv2ess=" alt="Mature man with an apron using phone in front of a café" title="Mature man with an apron using phone in front of a café" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2182454284/photo/mature-man-with-an-apron-using-phone-in-front-of-a-caf%C3%A9.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=ZYp_gUHL636qlaTi8vvg6rNOZrN_xrVEW01k2qv2ess=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Restaurant owners: Have you experienced losses with DashPass? 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